Privacy Policy for Flower Delivery Longford Customers

Introduction

At Flower Delivery Longford, we are committed to protecting your privacy and ensuring that your personal data is handled securely and transparently. This Privacy Policy applies to all customers placing orders with Flower Delivery Longford from Longford and the surrounding districts. It explains what personal data we collect, the purposes and legal bases of processing, how long we retain data, use of processors, and your rights as a data subject under the General Data Protection Regulation (GDPR).

What Data We Collect

To fulfil your flower delivery orders and provide our services, we collect and process various types of personal information. The data we may collect includes:

  • Identification Data: Your full name, order reference numbers, and, if required, proof of purchase.
  • Contact Details: Your delivery address, billing address, postcode, telephone number (if provided), and other useful contact details required for delivery and customer communication.
  • Order Information: Details of flower arrangements or gifts ordered, delivery instructions, and recipient details (name and address).
  • Payment Information: Payment card details (processed securely by payment processors), transaction history, and invoice information.
  • Communication Data: Any correspondence you have with us, such as emails or notes from phone calls regarding your order.
  • Usage Data: Information collected automatically via cookies or similar technologies when you visit our website, including IP address, browser type, access times, and referring website addresses.

Purpose and Lawful Basis for Processing

We process your personal data for specific purposes and rely on lawful bases as permitted under the GDPR. These include:

  • Order Fulfilment: Processing and delivering your orders, including communication about your order status. (Lawful basis: performance of a contract)
  • Customer Service: Handling your inquiries, complaints, or requests regarding your orders. (Lawful basis: legitimate interests or performance of a contract)
  • Payment Processing: Processing your payment securely for our products and services. (Lawful basis: performance of a contract)
  • Legal Compliance: Fulfilling legal obligations, such as accounting and fraud prevention. (Lawful basis: compliance with a legal obligation)
  • Marketing: With your explicit consent, we may contact you with offers or updates. (Lawful basis: consent)
  • Website Improvement: Analysing usage data to improve our website and services. (Lawful basis: legitimate interests)

Data Retention

We retain your personal data only as long as necessary for the purposes for which it was collected, or as required by applicable laws and regulations. Typically, information relating to orders is stored for up to seven years to comply with accounting and tax obligations. We review our retention periods regularly and securely delete data that is no longer required. Data collected for marketing purposes will be retained until you withdraw your consent or unsubscribe from communications.

Processors and Data Sharing

In order to efficiently deliver our services, we may use third-party service providers (processors), who process your data on our behalf. These partners include:

  • Payment processors for secure handling of card payments.
  • IT and hosting services for website management and data storage.
  • Courier and delivery partners for delivering your orders.
  • Customer support platforms for managing communications with you.

We require all processors to comply with data protection laws, ensure the security of your data, and not use your data for their own purposes. We do not sell or rent your personal information to any third parties. We will share data when required by law, or if necessary to protect the rights, property, or safety of Flower Delivery Longford or our customers.

International Transfers

Where our processors or service providers are located outside of the European Economic Area (EEA), we ensure that appropriate safeguards are in place to protect your personal data, such as Standard Contractual Clauses or equivalent mechanisms as approved by relevant authorities.

Your Rights Under GDPR

You have a range of rights with respect to your personal data. These include:

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Correct any inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your personal data where grounds exist under GDPR ("right to be forgotten").
  • Right to Restriction: Restrict or limit processing under certain circumstances.
  • Right to Data Portability: Receive your data in a structured, commonly used format, and transmit it to another controller.
  • Right to Object: Object to processing for direct marketing or under legitimate interest grounds.
  • Right to Withdraw Consent: Withdraw consent for processing where consent is the lawful basis.
  • Right to Lodge a Complaint: Complain to a supervisory authority if you believe your data protection rights have been violated.

To exercise these rights, you may contact us through the communication methods available on our website or at our business premises.

Data Security

We employ technical and organisational measures to safeguard your personal data, including secure servers, restricted data access, and encryption of sensitive information. Our staff are trained in confidentiality and data protection best practices. In the unlikely event of a data breach, we will notify you and relevant authorities as required by law.

Changes to This Policy

We reserve the right to update this Privacy Policy occasionally to reflect changes in legal requirements, our business operations, or the way we handle your information. Any significant changes will be communicated to customers as appropriate, and the revised policy will be published on our website with the effective date indicated.

Contact and Further Information

If you have any questions about this Privacy Policy or how we process your personal data, please refer to our website or contact us through the methods provided there. Our team will be happy to assist you with any privacy or data protection queries you may have.